If you're selling a high end program right now, think $5,000, $10,000, $25,000, $30,000, if you have a high end program right now and you're looking to attract a premium buyer, there's no better way to get in front of your audience than to bring them to you in the form of a two and a half day retreat workshop or live event. Now, I'm going to show you exactly where most people drop the ball when it comes to hosting their live events, their workshops, their retreats, because to be honest, every event has three unique phases. One, two, and three, which I'll describe in a moment. If you want to just download the exact cheat sheet, the exact checklist that I used on a recent event that generated over $ 110,000 in revenue, check out the link below, put your name and email in, just grab the entire cheat sheet. I'm going to walk you through it right now. Imagine you're putting off your two and a half day event. Well, there's three unique phases that you have to consider if you want to profit anywhere from 50 to $100,000 plus. What most people do is they just focus on the event itself. 

But that's phase two. But there's three unique phases of a very successful profitable event. Phase number one, super important. This is called pre event. Pre event. These are all the things that you do before the event. Things like create your landing page, determine what are the objectives of your retreat, what's your price point? What's the location, where do you want to host this? Is it at a hotel, a Villa? Is it an all inclusive? What do your intake forms look like? What are your marketing strategies? What are your sales strategies? What does your website look like? What are your payment plans look like? How many types of tickets do you have? Do you have sponsors or do you not have sponsors? You see, there's all these things you need to consider before you even begin planning the event that will dictate the profitability of your event. And what most people do is they just jump right in. They plan their event, book a venue and realize, Oh, my God. I didn't even look at my numbers. I didn't even look at my financials. But among my clients who have been really successful, they have been uber focused on what happens before the event. 

It's like laying the foundation down. You can't just show up and go, Oh, show up at an event, imagine everything's going to go well and you're going to sell a bunch of your high ticket programs at the last day when you invite people to sign up with you. I wish it was that simple, but it can be that simple if you have a really good pre event strategy. That's phase number one, pre event. Now, again, you can download this checklist below with very detailed line by line items as to what I would do if I was planning my next six figure event. And if at any point you want to partner up, send me a message. But first, download the checklist. Now, the phase 2 of the event, this is where most people do focus, right? This is the event. This is your workshop. This is the retreat. Is it one day? Is it two days? Is it two and a half day? Are you putting off a three day event, a five day event, a seven day event? Determining the duration of your event is very important. And once you have that figured out, you need to ask yourself, what do my mornings look like? 

What does the agenda look like? What does the welcome package look like? Am I catering chefs or meals included? Is housing included? Is it not included? What does transportation look like? What are the excursions we're going to do? Is there going to be music at the event? Is there no music? Who's responsible for cleanup? How am I going to take out the trash? There's so many factors that go into the event itself on top of your content. People are paying you thousands of dollars to come to your retreat, not because it's a vacation, but they want to learn something that's going to transform their lives. And like most of your prospects, most of your leads that are ready to sample your work right now, they may not be ready to pay you $10,000, $15,000, $20,000 without sampling your work first. So if they can sample you in a live environment where your magic shines in person versus maybe just trying to sell people on Zoom or online or through social media, you know as well as me, you're probably the type of person that when you're in person with somebody, your energy just exudes out of you, like mine. 

And people can't help but work with you. And there's no better way to do that than a live event. So phase two is the event itself. This is what are you going to be teaching at the event? Who is your ideal Avatar? Because you know, as well as me, your clients are struggling with some pain right now, and they have a desire, which is to climb the mountain, right? They have some desire. And we use the event, your event, as the vehicle from the problem to the aspiration to where they want to go. And that's phase two of the event. So phase one was pre event. Phase two was during the event, which is also incredibly important. And that's also where you're going to actually invite people to enroll into your back end program is under phase two at the event itself on the last day. And if done right, this is where you can generate thousands and thousands and hundreds of thousands worth of contracts, depending on your average contract value, depending on how long people stay with you, and depending on how prepared you are to make that invitation so that it doesn't feel salesly. 

It just feels effortless. It feels like the effortless best next step for your clients to take. And what you want to do is create an environment where people are saying, Yeah, I'm ready. Here's my credit card. Let's rock and roll. So you want to create that environment that's easy for people to say yes to your back end program. Now, the third phase of a six figure retreat, which was, again, a lot of people dropped the ball here. It is post event, post event. What happens after the event, just as important as all the other phases. Most people have an event, the attendees come, have a great time, they leave, and then they don't hear from you for weeks, if not months, or if not years until you're ready to do your next event. So the things you do post event, like a follow up nurture sequence, strategic thank you notes, VIP gifting to those that enrolled in your program, sharing updates on social media, creating FOMO for your next event, updating your website with your marketing content, updating your email list, updating your sponsors. There's so many things you have to do post event that are just as valuable for a very successful six figure retreat.